Senior Consultant – MMM – Media Agency
Senior Consultant role at a leading media agency focussed on analytics, media effectiveness and MMM projects for clients.
This is a varied role, working across the agency’s biggest client. You’ll be responsible for a broad range of solutions concentrated around MMM (Marketing Mix Modelling) projects, including.
- Advising clients on the latest new tools and innovations within media effectiveness and measurement
- Proposing new solutions that compliment MMM including attribution and machine learning
Salary to £70,000 plus benefits. 3 days per week required in the London office.
Key Responsibilities:
- Lead groundbreaking projects and take the helm in managing client relationships
- Utilize your extensive expertise in Marketing Mix Modelling to spearhead end-to-end analytical projects, guiding a team of Consultants, Analysts, and Senior Analysts to deliver transformative insights.
- Translate complex modelling outputs into actionable recommendations that fuel our clients’ marketing endeavours, positioning yourself as a trusted advisor and subject matter expert.
Clients & Commercials:
- Drive innovation and excellence in analytics project delivery, taking charge of project management and delivering consultative recommendations that exceed client expectations.
- Forge strong relationships with internal and external stakeholders, cementing your reputation as a go-to expert in the field and identifying new avenues for commercial and client growth.
Talent & Culture:
- Lead by example, guiding and mentoring team members to ensure seamless project delivery and uphold the highest standards of quality.
- Take on a leadership role in coaching and developing the team, fostering a culture of continuous learning and growth.
Future Growth & Product:
- Fuel the agency’s innovation engine by contributing to the development of cutting-edge solutions and analytical approaches, collaborating closely with specialist services and agency teams.
- Be at the forefront of client-focused innovation, driving the evolution of our product offerings to meet the ever-changing needs of the market.
Skills Required
- 4+ years delivering MMM and other marketing analytics projects
- Advanced understanding of Bayesian and linear regression approaches. Knowledge of machine learning would be an advantage
- Significant experience in data and analysis and designing approaches to answer ad-hoc questions
- Good stakeholder and team management and exposure in a client facing environment
- Experience workings across multiple workstreams and projectss
- Coding skills in either R or Python would be an advantage
- Good Excel and PowerPoint skills
- Self-starter, organised, collaborative, entrepreneurial, data curious, commercially savvy, cutting-edge technical thinker