Marketing Effectiveness Consultant – Econometrics

Econometrics Consultant role at a leading media agency focussed on analytics, media effectiveness and MMM projects for clients.

Clients include FMCG, entertainment, finance and fashion.

You’ll need 4+ years experience across econometrics, effectiveness and experience with MMM / multi-touch attribution projects to be considered.

Salary £55,000 – £60,000 plus benefits. 2-3 days per week required in the London office.

Key Responsibilities:

• Work across groundbreaking projects and help to manage client relationships
• Utilize your expertise in Marketing Mix Modelling to spearhead end-to-end analytical projects and junior team members
• Translate complex modelling outputs into actionable recommendations that fuel clients’ marketing endeavours, positioning yourself as a trusted advisor and subject matter expert.

Clients & Commercials:

• Drive innovation and excellence in analytics project delivery, taking charge of project management and delivering consultative recommendations that exceed client expectations.
• Forge strong relationships with internal and external stakeholders, cementing your reputation as a go-to expert in the field and identifying new avenues for commercial and client growth.

Future Growth & Product:

• Fuel the agency’s innovation engine by contributing to the development of cutting-edge solutions and analytical approaches, collaborating closely with specialist services and agency teams.
• Be at the forefront of client-focused innovation, driving the evolution of product offerings to meet the ever-changing needs of the market.

Technical Capabilities:

• Showcase your mastery of analytical techniques and client-facing prowess, delivering compelling presentations and insights to marketers and analytical teams alike.
• Demonstrate a deep understanding of analytical tools and techniques, adeptly utilizing a mix of R, SQL, Python, Excel, PowerPoint, and other approaches to deliver exceptional results.
• Uphold the highest standards of technical excellence, ensuring all outputs are consistent, accurate, and tailored to address the unique business questions of our clients.