Lead Analyst – Independent Media Agency

Lead Analyst – Marketing Analytics & Effectiveness

Independent Media Agency

Salary: up to £70,000 + benefits | London | Hybrid

Working with a high-performing independent media agency, this is a pivotal Lead Analyst position sitting at the centre of data, effectiveness and commercial decision-making. You’ll be building models that answer real business questions not vanity metrics, influencing where brands invest, which markets they enter, and how media drives growth.

Company & Benefits – Why this is worth your time

• Independent agency with a genuine point of difference combining media, data and behavioural science
• Strong investment in analytics, effectiveness and modelling capability
• Exposure to UK and international clients across multiple sectors
• Real influence on senior client decisions and new business strategy
• Clear progression path with scope to help mentor and shape a growing analytics team
• Flexible working, strong wellbeing support and standout training opportunities

Role & Responsibilities

• Lead business modelling and forecasting to support high-value marketing decisions
• Build and evolve measurement frameworks across short, medium and long-term performance
• Turn complex datasets into clear, commercially actionable insights
• Work across MMM, effectiveness and broader measurement challenges
• Collaborate with planning, activation and client teams to drive integrated thinking
• Play a key role in new business pitches and strategic growth projects

Skills & Experience Required

• Strong background in marketing analytics, data science or media effectiveness
• Proven experience in modelling, forecasting and statistical analysis
• Solid understanding of regression techniques and data interpretation
• Experience building measurement frameworks or solving effectiveness challenges
• Confident presenting complex outputs to non-technical stakeholders
• Exposure to MMM, geo-testing or incrementality work is a strong plus
• Python or similar analytical tools beneficial, not essential

This is not a dashboard role. If you’re serious about influencing strategy, owning modelling work that drives investment decisions, and stepping into a more senior, commercially impactful position, this is it.