Effectiveness Director – 6 month contract

Effectiveness Director – Media Measurement & Evaluation

📍 London | 🏃‍♂️ Start within 2 weeks | 💰 up to £90,000 (pro-rata)

Join a leading UK media agency working on a major public services account, shaping the future of media measurement and effectiveness. This is an exciting opportunity to lead effectiveness strategy, ensuring that marketing investment delivers measurable impact across all channels, with a strong focus on digital.

As Effectiveness Director, you’ll be a key client contact, collaborating with senior stakeholders, planning and investment teams to drive best-in-class measurement, evaluation, and insights. You’ll play a vital role in developing frameworks, analysing performance, and providing data-driven recommendations to optimise future campaigns.

Why This Role?

🚀 Lead effectiveness for high-profile, purpose-driven campaigns

📊 Work with industry-leading tools & methodologies to measure impact

🤝 Be part of a highly respected effectiveness team within a top-tier agency

🌍 Influence major national campaigns that shape public behaviour

What We’re Looking For:

✅ Proven expertise in media measurement & effectiveness across all channels, with a strong digital/online focus

✅ Deep understanding of advertising research, data planning & analytics – experience with testing frameworks, brand tracking, and attribution modelling is a plus

✅ Ability to translate complex data into clear insights & recommendations for senior clients

✅ Experience working with large datasets & various analytics tools (Excel, PowerPoint, social listening, Tableau, Datorama preferred)

✅ Strong communication & leadership skills – able to influence both internal teams and external stakeholders

If you have a strategic mindset, a passion for effectiveness, and want to work on campaigns that truly make an impact, this is the role for you!