Digital Director (Performance & Activation)

Digital Director (Performance & Activation)

Up to £85,000 + Benefits | London (Hybrid, 3 Days Per Week) | EMEA Remit

Digital Director role working across a fast-growing, multi-billion-dollar sports apparel and eCommerce brand with huge volumes of first-party data.

We’re hiring for two newly created leadership roles sitting at the heart of a high-profile EMEA account within a leading global media agency. Whether your background leans more towards activation excellence or performance optimisation, these opportunities offer the chance to shape how digital media is delivered across multiple markets at scale.

Why This Opportunity?

• Newly won flagship eCommerce client with significant investment and growth ambitions
• Lead digital excellence across EMEA markets
• Work across Meta, Google, DV360 and wider digital platforms
• Influence how performance, activation, governance and best practice are delivered internationally
• Partner with senior client stakeholders and become a trusted strategic advisor
• Manage and develop talented onshore and offshore teams
• Opportunity to shape new processes, frameworks and ways of working rather than inherit legacy structures
• Join a business investing heavily in data, innovation, automation and AI-driven optimisation

The Role

Depending on your background, you’ll focus on either digital activation leadership or performance leadership, while working closely with counterpart teams across the account.

Key responsibilities include:

• Leading multi-market digital activation and performance programmes across EMEA
• Driving campaign quality, governance, planning, optimisation and reporting standards
• Identifying performance opportunities and implementing improvements across markets
• Managing budgets, forecasting, pacing and operational processes
• Developing activation frameworks, QA procedures and best practice standards
• Working closely with specialist teams across paid search, paid social and programmatic
• Translating complex data into actionable recommendations for clients and stakeholders
• Building strong relationships with regional and global client teams
• Leading and mentoring team members across London and offshore hubs

Skills & Experience Required

• Experience leading digital media teams within a media agency or eCommerce environment
• Strong understanding of paid search, paid social and/or programmatic media
• Previous experience managing teams and senior stakeholders
• Comfortable working across international or multi-market campaigns
• Strong commercial awareness and client-facing experience
• Ability to build processes, improve operational efficiency and drive accountability
• Confident using data to identify trends, opportunities and optimisation strategies
• Experience working with fast-paced, performance-focused clients
• Passion for digital innovation, automation and AI-driven improvements