Data Strategy Director – Media Agency – Customer Data

Are you a media-savvy data leader who thrives at the intersection of audience strategy, martech and customer insight?

This forward-thinking media agency is seeking a Data Strategy Director to lead cutting-edge customer data initiatives for some of the UK’s biggest retail brands. Sitting between strategy and activation, this role is all about turning complex data into actionable audience-first plans that drive real business outcomes.

Salary to £80,000. 3 days p/w in the London offices required.

What you’ll be doing:

• Owning and evolving audience strategy using 1st, 2nd and 3rd party data
• Collaborating with specialist media and tech teams to connect insight with activation
• Working hands-on with CDPs, DMPs, and ad/mar-tech platforms (some SQL exposure useful)
• Storytelling with data – extracting insights and shaping them into impactful strategic recommendations
• Partnering directly with clients to lead audience innovation and refresh customer engagement blueprints

What makes this role stand out:

• Work with one of the UK’s most advanced, data-mature retail advertisers
• Join a fast-growing consultancy team within the agency, blending strategy and transformation
• Exposure to a multi-brand ecosystem and the chance to shape long-term data roadmaps

About you

• Extensive experience in developing and implementing data strategies within a complex, multi-brand organisation, ideally within the retail, e-commerce, or loyalty sectors.
• A deep understanding of customer data platforms (Adobe, Salesforce etc), data management platforms (DMPs), marketing technology ecosystems, and advanced analytics tools.
• Proven ability to translate business objectives into clear and actionable data strategies.
• Strong understanding of audience segmentation methodologies, customer profiling, and data-driven marketing techniques.
• Experience in developing and implementing measurement frameworks to assess the impact of data-driven initiatives.
• Excellent communication and presentation skills, with the ability to articulate complex data concepts to both technical and non-technical audiences.
• Strong stakeholder management and influencing skills, with a proven ability to build relationships and drive consensus across diverse teams.
• A strong understanding of data privacy regulations (e.g., GDPR) and ethical data handling practices.
• A strategic thinker with a passion for leveraging data to drive customer engagement and business growth.

If you’re passionate about customer data, tech-enabled media, and creating smart, joined-up strategies, this one’s for you.