Associate Director, Data Analytics – Media Agency

Hybrid – 3 days p/w (Central London)

This is a standout opportunity for an analytically sharp, commercially minded senior data analyst who wants to move beyond reporting and into true influence. You’ll join a small but growing analytics function inside a leading media agency, acting as the strategic bridge between performance data, audience intelligence and real-world media decisions.

The role is working on a high-profile global gaming / gambling client with multi-million-pound media investment, this role gives you the platform to steer data strategy, challenge thinking and shape how campaigns show up in market.

Role Summary

• A standalone AD-level role where you’re trusted as the senior analytics voice – turning complex data into clear, influential guidance
• Ownership of audience analytics, segmentation and targeting frameworks, working closely with in-house analytics partners to elevate strategy.
• Direct line of sight into media investment decisions, advising on where money moves and why
• A client that values momentum, new ideas and healthy challenge – perfect for someone who wants to rethink “how things are done”
• The chance to design test-and-learn programmes, shape measurement strategy and push forward analytics innovati.
• A culture that supports cross-sell and up-sell – plenty of room to influence new workstreams.

What you’ll be doing

• Interpreting complex data-sets, performance and audience signals to ‘tell a story’ with data that influences live media campaign decisions
• Translating analysis into strategic recommendations senior stakeholders actually use
• Building attribution frameworks, segmentation models and short-term forecasting
• Working hand-in-hand with planning, strategy and client service teams to ensure insight drives activation—not retrospective reporting
• Close client comms and advice for both agency and client-side partners.

What you’ll bring

• Background in media/marketing analytics (agency, consultancy or performance-led environment)
• Strong SQL and Excel skills; comfortable with BI tools, even better if you’ve used Bid Query or Amazon Marketing Cloud
• Ability to tell the story behind the numbers—clear, concise, and strategic
• Confident working with senior stakeholders and influencing through insight
• Commercial mindset: you understand how analytics shapes acquisition, retention and revenue.
• This role suits someone who enjoys autonomy, is confident challenging thinking, and wants to sit at the intersection of data, strategy and commercial decision-making