Analytics Associate Director (Performance) – Media Agency

Global agency is hiring a Performance Analytics Associate Director to lead testing and turn media performance data into clear recommendations for a major client in the betting & gaming sector.

Working across multiple brands, you’ll help shape how the client tests, learns and invests in media. You’ll connect campaign and audience insights with commercial outcomes, including customer acquisition, deposits, retention and revenue.

Reporting to the Business Director, you’ll be a senior analytics adviser to client and agency teams, helping them understand what’s driving performance and where to act next.

The role

• Lead the testing programme, coordinating teams around clear processes, consistent reporting and shared learnings.
• Design and evaluate A/B tests, geo experiments and lift studies alongside measurement and channel specialists.
• Analyse platform, campaign and audience data to inform targeting, channel selection, media planning and optimisation.
• Develop short-term performance forecasts and identify opportunities to improve media effectiveness.
• Translate complex findings into concise recommendations that influence investment and strategy.
• Act as the central analytics contact for the client, working closely with planning, strategy, activation and client service teams.

About you

Experience in media or marketing analytics and measurement, ideally within an agency.

Understand campaign performance, incrementality testing, attribution and audience analysis, with a track record of using insights to influence marketing decisions.

You’ll need strong statistical knowledge, including sampling and hypothesis testing, alongside advanced SQL and Excel skills.

Experience working with data platforms such as BigQuery or Snowflake, plus analytics and media platforms, will be important.

You’ll also be confident presenting to non-technical audiences, explaining what the analysis means and making clear recommendations.

Experience with Python or R, visualisation tools such as Power BI, Tableau or Looker, and wider MarTech or AdTech platforms would be useful.

This is an opportunity to take ownership of a testing and analytics programme within a global agency network, with direct influence over how a major betting & gaming client plans and optimises its media