Global Tagging Technology Director

December 17, 2021

Global Tagging Technology Director role at an International London-based Media Agency.

 

You will lead a hugely respected luxury automotive client’s digital tagging strategy across multiple markets.

 

Salary c£75,000 + benefits.

 

Role Summary

This role involves working with a cross agency team to define a best in class approach to data and technology and developing a service to support the implementation of advanced media planning and buying approaches by local markets.

 

  • Client focus across 2 automotive brands
  • 2 direct reports (who also manage people)
  • Working across multiple markets on best practice, tagging structure and consistency
  • Close comms with IT an central client teams (technical / non-technical)
  • Looking for a confident communicator that has strong ad ops / programmatic / platforms / ad servers experience.

 

 

Role & Responsibilities

  • Lead offering & roadmap plan, timelines and product delivery
  • Internally and externally facing leadership role
  • Control and maintain global best practice
  • Supports global business with leading initiatives related to product development and tag management offering/structure
  • Lead and mentor junior team members

 

 

Expectations

  • Driven insights and development of team offering, working with other teams to drive efficiency and innovation
  • Build strong relationships with strategic partners and 3rd parties to ensure flawless execution of campaign goals.
  • Day to day industry and competitive education,  developing an understanding of the online and offline media space to deliver value to client’s marketing needs
  • Communicate with global hubs and local buying teams on business updates and priorities.

 

 

Profile

  • 5+ years experienced gained in web analytics, tag management, data management platforms or ad operations
  • Understanding of data collection processes and technologies, data quality, website troubleshooting and website auditing tools
  • Knowledge of the online media industry, digital channels, technologies used and terminology, as well as cost structures
  • Passion for technology, analytics, measurement, and digital advertising
  • Strong communications and project management skills as well as a strong sense of digital media operations
  • Able to explain complex technology concepts in lay terms

 

 

Technical Skills and Experience skills

  • Experience working with and deploying Tag Management Solutions such as Google Tag Manager, Tealiumor Ensighten
  • Experience working with and deploying DMPs (Adobe, Neustar, Google, Krux, and Oracle preferable)
  • Excellent knowledge of Microsoft Excel and data manipulation
  • Excellent Knowledge & experience of HTML, CSS, JavaScript and PHP to augment tag solutions
  • Certified web analyst preferable, either on Google or Adobe Analytics
  • Detailed understanding of how DSPs and DMPs work and connect together

 

Apply for the Global Tagging Technology Director role here