Global SVP ProgrammaticMay 24, 2022
Global SVP of Programmatic – a senior leadership challenge at one of the world’s largest media holding groups and requires a dynamic combination of commercial strategy/execution, digital marketing and strategic leadership.
Within this role you will ensure excellence of the programmatic offering globally and be the strategic lead for the groups approach to client in-housing.
- Provide strategic direction and implementation of the programmatic approach across display, video, CTV, audio & OOO
- Act as focal point for programmatic by helping to service the largest clients
- Delivering thought leadership through media and speaking engagements as well as running the global programmatic community through its teams channel
- Creating strong relationships with senior internal & agency stakeholders
- Create and lead key client strategic use cases for programmatic media
- Shape, build and lead a management team (located in market) that has the right skills and appetite for delivering digitally enabled solutions
- Grow revenues and billings across the EMEA region
The Global SVP Programmatic & In-housing will need to be an influencer and visionary who has strong opinions on where both programmatic and in-housing are heading, and how a ‘programmatic’ marketing organisation will need to evolve to stay relevant to its clients and agencies.
You will be at the heart of the group’s new business effort and will provide guidance to top management on how to seamlessly incorporate data driven planning and audience buying/programmatic marketing in general into the agencies sales strategy and service delivery.