Analytics Director – Data Consultancy

Analytics Director position within the Client Success team of a leading data consultancy, part of a wider media agency group.

 

The role is perfect for an Analytics leader who has experience delivering excellent end-to-end analytics solutions for clients on multi-year and multi-market projects.

 

MMM (mix market modelling) experience is a must-have for this role.

 

Salary to £90,000 with hybrid working options (3 days in Central London office ideally).

 

The Business

• Within the the data, technology, and analytics division of a leading global agency
• Help CMOs and their teams harness data, technology, and Advanced Analytics to grow their brands
• Built a variety of innovative product and specialist service solutions for clients and agency partners
• Have their own proprietary platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology
• The EMEA team is responsible for global and regional relationships clients led from London, as well as the development of new data-driven marketing capabilities

 

 

Role Summary

The role is a rare opportunity to be right at the forefront of media and brand analytics, leveraging a leading global platform and working with a regional Data Science and Advanced Analytics team to aid the biggest marketers with the measurement, optimization and planning of media.

This role is a leadership role within the Client Success hub, and you will be leading the growth of relationship with one of the world’s largest Auto brands.

 

 

Key Responsibilities

• Lead client engagement for Advanced Analytics solutions (MMM, Attribution, custom econometric and optimization work) for multi-market and multi-year projects
• Demonstrate excellent data planning skills i.e., correlation analysis, test frameworks and hypotheses creation, data manipulation, interrogation, and interpretation
• Mentor a team of managers and analysts, ensuring that they are delivering excellent work that impacts the bottom-line of clients
• Work with agency and media partners, coordinating deliverables and weaving a cohesive and impactful story
• Drive cross team initiatives, working closely with data ops and reporting, audience analytics and client solutions teams
• Be at the forefront of your field, from changes in 3rd party cookies to trends in 3rd party vendors and competitors

 

 

Ideal Candidate

• At least 4 years of experience leading MMM and/or Attribution projects for multi-market project
• At least 3 years technical experience with R-Studio or python, specifically in running time series-based modelling and MMM
• At least 2 years of managerial experience (for senior analyst or manager level)
• Experience with Automotive industry
• Background in quantitative modelling and strong grasp of statistical principles, pros and cons of different modelling techniques
• Excellent presentation skills and ability to communicate with clients (including C-Suite) and senior colleagues in a clear and interesting way
• Strong project management of complex dependencies and deliverables
• Previous experience in multi-year budget planning and driving long term outcomes for global brands
• Self-starter, looking to lead and grow a business function
• Strong grounding in Mar-tech, including how attribution and digital platforms work, how to extract data from them and where the value is in these tools

 

 

Skills

• Market Mix Modelling
• Multi-touchpoint Attribution modelling
• Custom econometrics modelling
• A/B testing and impact evaluation
• Key Driver analysis
• Brand tracking
• Project Management
• Data collection and validation for multiple data sources
• Mentoring and management of analytic talent

 

Apply for this role here