Social Media Analyst Account Director – Comms Agency

Up to £50000
Central London
Analytics, Insight, Research,

Account Director level Social Media Analyst role at a UK top 10 communications agency.

 

This is a broad social analytics role, working across a world famous technology and video brand – both product and brand campaigns.

 

You’ll need experience in social listening and relevant tools, coupled with strong client facing and communications skills to succeed.

 

Salary to £50,000 + benefits. Based Central London.

 

Role summary;

Working closely with colleagues in London and the US your role will involve:

 

  • Collecting and synthesizing data across PESO channels, using various listening and analytical tools to produce analyses.
  • Creating informed hypothesis for research, based on client briefs, and build out custom methodologies for interrogating data to answer business questions.
  • Developing, implementing and presenting methodologies for content performance, audience listening, media evaluation, as well as learning about environments, audiences, beliefs and behaviours.
  • Creating audience profiles and segmentation analyses using market research and consumer profiling tools such as Global Web Index, Iconoculture, YouGov or MRI.
  • Liaise closely with client service teams and clients to provide tangible recommendations.

 

Ideal Experience;

  • Social & media analytics experience in a digital marketing or PR agency
  • Expert analytical skills and an intimate understanding of the insights ecosystem and how it contributes to clients’ marketing priorities
  • Ability to synthesize insights into actionable business intelligence.
  • Expertise in social & media listening tools and Boolean logic across multiple platforms (e.g. Crimson Hexagon, Brandwatch, Zignal, TrendKite, Signal, Meltwater, Cision etc.)
  • Expertise with tools to analyze owned social data: Facebook Insights, YouTube Insights, Twitter Analytics, Sprinklr etc.
  • Have an innate curiosity and the desire to find out “why?”
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