Paid Search & Social Account Manager – Comms Agency

Biddable Manager role across Paid Search (PPC) and Paid Social.

The role is at a global communications agency, voted in PR week’s Agency of the Year and Best Places to Work.

Salary to £40,000 + benefits

Role Overview

• The team are fanatical about social media and digital marketing as fundamental building blocks of brand promotion and reputation safeguarding
• Their clients look to the agency for expertise on the opportunities and challenges of the social web: from established titans like Facebook, Twitter, Instagram, and LinkedIn, through to new and emerging platforms
• Client list intersects with most of the other disciplines within the agency (particularly consumer, tech, corporate and healthcare) so work is always varied and rewarding
• Help devise and deliver strategies and campaigns targeting a wide range of audiences with diverse challenges, so collaboration, creativity and flexibility are key to our success as a team
• You will manage a portfolio of paid social and digital workstreams, playing a key role in developing and executing clients’ paid media strategies. You will work closely with our social strategy and platform experts to drive meaningful results across a range of social and digital channels

Key responsibilities

• Executing paid media plans for clients and teams in search and social channels, and occasionally programmatic
• Contributing to paid media strategies and campaign tactics to achieve client goals
• Collaborating with account teams, planners, creatives and clients to develop integrated marketing and communications strategies and tactics that include earned media, paid advertising, social, digital, influencer, brand partnerships and brand activation ideas
• Creating paid social and search campaign workback schedules and managing project timelines and schedules

Experience

• Minimum of 2+ years of relevant digital paid media experience
• Experience with paid search advertising and Google ad search certification (this role will actively include search buying)
• Experience with Meta and LinkedIn ad buying is a must have
• Experience with digital and social media management and measurement platforms including at least some of the following: Facebook, Twitter, LinkedIn, Instagram and Google Analytics
• Experience in programmatic display or video is a bonus, but not a requirement – with platforms such as StackAdapt, The Trade Desk, Adobe Ad Cloud