Digital Standards Manager – Data Consultancy

Digital Ops Manager role within the Client Solutions team of a data, technology, and analytics consultancy.

Salary to £50,000

This role will suit a strong communicator, with digital advertising operations experience to manager level. You’ll have solid market knowledge and experience working with 3rd Party Ad Serving platforms and ad verification tools alongside familiarity with media / advertising technology commonly used across digital marketing channels, including DSPs, Search and Social buying platforms.

The company

Is a data consultancy within a global media agency organisation.

They help CMOs and their teams harness data, technology, and advanced analytics to grow their brands and have built a variety of innovative product and specialist service solutions for clients and agency partners.

The role

The Digital Standards Manager plays an integral role in defining the strategy, process workflows and governance of media activity globally. They will administer the application of all standards across technology, brand safety, ad-verification alongside the delivery of campaign trafficking to enable the drive of high-performance media activity.

Key Responsibilities

• Working with teams to help facilitate successful delivery of progressive media campaigns. This includes collaborating with partners to balance brand safety with tech limitations and analysing campaign results to identify and resolve obstacles
• Ongoing analysis of key scale blockers across digital buying channels; building recommendations to alleviate blockers, developing tests to trial potential solutions
• Optimising workflows across cross-functional teams to improve effectiveness and efficiency– finding simplicity within complexity
• Creating and governance of trafficking, ad verification and campaign processes and outputs
• Troubleshooting support for wider teams

Ideal Candidate

• Possess a desire to work for a fast-paced, results-based company
• Have strong program management and organizational skills being able to manage multiple projects at once
• Possess strong oral and written communication skills
• Be confident in analyzing and acting on marketing data
• Skilled at solving and explaining complex problems and also providing innovative solutions
• Have the ability to define demonstrate and instruct to other team members to follow defined guidelines and regulations
• Be a self-starter, capable of setting goals and reporting progress against them

Technical skillset requirements:

• Market knowledge and experience working with 3rd Party Ad Serving platforms (namely DCM) and ad verification tools (ie. IAS)
• Familiarity with media/advertising technology commonly used across digital marketing channels, including DSPs, Search and Social buying platforms
• Understanding of the digital marketing or related sector especially on-site tracking tools
• Knowledge of HTML/HTML5, XML, JavaScript, CSS and http protocols
• Strong understanding of web technologies (e.g. http packet sniffing, URL structures, JavaScript, redirects etc.)

Key Experience:

• Ad Operations and Ad Serving experience, knowledge and extensive experience using both DCM and GTM interfaces is essential.
• Experience of managing, training and having responsibility for overseeing a team
• Knowledge of other 3rd Party tools such as Adobe Analytics is advantageous.
• Principal responsibilities will be planning ad serving / tagging structures and building global guidelines to govern ad server usage for key global clients
• Ensuring that adserving accounts for key clients are set up optimally for agency and client requirements.