Data Strategy and Analytics Manager – International Agency

Up to £50000 + benefits
Central London
Analytics, Insight, Media Agency, Project Management

Work with cutting-edge technologies across Analytics, Market Mix Modelling and Insights

Provide guidance and optimizations on the performance of high value cross-channel international campaigns.

Clients include a global leader in Children’s Toys and Entertainment as well as a major name in Alcoholic Beverages.

Salary to £50,000 + benefits – London

 

The Company

A dynamic and fun working environment, the agency is winning some of the biggest and most innovative accounts out there. Great work/life balance, not to mention the agency parties and industry events!

 

The Role

  • Ensuring the smooth running of client analytics projects, end to end.
  • Managing the delivery of client analysis projects and meaningful business outcomes.
  • Monitoring the reporting and analytics teams
  • Support clients in use of analytics platforms
  • Supporting agency’s commitment to advanced analytical measurement including the application of Machine Learning to automate media decision making.
  • Engaging with agency’s test & learn focus for clients
  • Be the go-to expert in holistic optimization of media using in-house dashboards, simulators and optimizers.

 

The Person

 Knowledge of Market Mix Modelling and successful application to communications

  • Solid knowledge of typical tools and techniques used in marketing analytics
  • Experience with managing projects in advertising/media sector across: business intelligence, visualization and/or marketing mix modelling.
  • Strong experience of specifying and using visualisation dashboards such as Tableau or Alteryx to analyse marketing data.
  • Able to welcome client’s business challenges and identify data driven solutions.
  • Self-starter who can work autonomously and remain composed under pressure.
  • Bachelor’s degree or above in relevant field.

 

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